We know anytime someone adds those fancy phonetic marks most of us get confused about how to pronounce the word. But for us, there’s a back story.
Our parent company name is Uwharrie Apparel Co. When we set out to create a new brand we chose a shorter, yet phonetic, version of the word “Uwharrie,” which is technically pronounced “U-WHAR-ee,” or maybe even “You-R-ee” if you’re from the south like us.
And that’s how uwärē was born.
Yes, we know that it’s still a bear to pronounce. So, you can just pronounce it “You Wear” if you want. We don’t mind that at all.