How to say uware

uwarebrandslogoWe know anytime someone adds those fancy phonetic marks most of us get confused about how to pronounce the word.  But for us, there’s a back story.

Our parent company name is Uwharrie Apparel Co. When we set out to create a new brand we chose a shorter, yet phonetic, version of the  word “Uwharrie,”  which is technically pronounced “U-WHAR-ee,” or maybe even “You-R-ee” if you’re from the south like us.

And that’s how uwärē was born.

Yes, we know that it’s still a bear to pronounce. So, you can just pronounce it “You Wear” if you want. We don’t mind that at all.


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